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There was exciting news out of Salesforce today. The CRM giant announced Sustainability Cloud, an app that makes it easier for corporations to track the amount of pollution – and especially carbon emissions that they’re producing and pushing out into the environment.

While similar tools are already available, environmental groups are cautiously optimistic about this new offering. Their hope is that Salesforce’s huge size and ubiquitous market presence – and this new app – will encourage companies to think about and track the pollution and carbon emissions they’re causing.

That new thinking, along with a measurement tool from a big and reputable partner, may well embolden the right people in corporations large and small to initiate actions that will reduce their companies’ emissions of carbon and other pollutants.

This development is in line with discussions happening across tech, and more broadly across global corporations, about the evolving role of business in society, and how many people see that role broadening beyond just maximizing shareholder value. Frankly assessing and doing something about a company’s environmental position is a big part of this expanding view.

Right Up Our Alley

At Carbon Relay, we’re in passionate agreement with this idea and general direction. After all, our company was conceived by team members with deep commitments to protecting and preserving the environment. In prior positions, our founders directly experienced the difficulties of reliably running corporate operations like data centers while also trying to cut energy costs and emissions.

In addition to being the founding spark for the company, it’s how our first product came to be. Having worked in enormous data center operations, our team was intimately familiar with how much of an energy sink and money pit these facilities can be.  And as companies grow, so do their data centers and all the attendant environmental and financial challenges.

Our Response? Red Sky Energy

We knew that a much better way to manage these facilities was possible, so went about making it a reality. Red Sky Energy solution offers a proven way to generate five times the energy efficiency gains offered by traditional energy management tools, along with major emission reductions.

Red Sky Energy connects with popular IoT platforms to leverage massive data sets, and utilizes machine learning to control and automatically optimize industrial HVAC systems with continuous decision-making. This approach results in both energy savings and emission reductions that were previously unattainable.

In short, if Salesforce’s Sustainability Cloud is a new spear for carbon emission reductions, Carbon Relay’s Red Sky Energy makes a great tip for that spear.

All that said, we’re mostly just excited about these discussions moving in the right direction, and new and effective software tools becoming available to ease what we see as much-needed changes. We’d love to hear your thoughts on this topic.

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